Good Reasons ...
why your business should invest in a website
customers will assume that you already have a website
They will search for you on the internet (not finding your website,
they might stumble onto one of your competitor's websites!).
By now, your primary competitors probably already have a presence
on the Internet. and may already be gaining substantial market share
and the cutting edge over your company - your cannot afford to be left
Unlike your company’s
office that may be open from 8-5, Monday thru Friday, your company’s
website is open 24 hours a day, 365 days a year.
A website is constantly there promoting your business and possibly
generating direct sales 24 hours a day, 7 days a week - an online store
never closes and is open to the world.
number of your clients are using the Internet more frequently on a
More and more users are referring to the web and are using company’s
websites to make major decisions when they need a specialized
service or product information.
You can gather information about your customers and potential
customers by using forms and surveys. Rather than going out and getting
leads, let them come to you. This is a great tool for prospecting targeted
customers looking to use your products and services.
An online Brochure
/ Catalogue website is easier, cheaper and quicker to update than print
Its’ capacities are almost limitless which allow you to provide
users with more comprehensive information. This will save you
money on printing and distribution costs as well. Your website can
provide a constant showcase of everything your company has to offer,
in one easy-to-navigate location.
For a small business,
a well-designed web site is a great way of presenting a professional
image, instilling confidence and looking bigger than you actually are.
On the Internet, you aren’t that local little business anymore.
The Internet provides a level playing field for companies - a
well-designed website for a small company can have just the same presence
and consumer impact on the web as a multinational corporation.
answers to questions on your website, sales and information requests
can be processed automatically and immediately, whether someone is
in the office or not.
Online forms can be used to allow customers to request quotations
or ask further information. People are busy and don’t like to
wait for information. Give them what they want, when they want
it. If your product is suitable, offer them free samples or trials
to download. This includes pictures, brochures, software, videos, Power
Point slides, music and more.
A website is
A visitor to your site can spend as much or as little time as
they like to decide if they want to follow up on your company's product
or service offerings. No hovering salesman means less pressure for
your potential clients.
A website can
effectively supplement and enhance your company's marketing activities.
to Frequently Asked Questions (FAQ) on your website, saves time and
Whoever answers the telephone in your organization can tell you,
time is usually spent answering the same questions over and over
again. These are the questions customers and prospects want to have
answered before they decide to do business with you. Posting these
answers on your website will not only be more convenient for the client,
but also mean your employees can devote more time to other tasks as
opposed to answering the phone.
Your own domain
name (www.yourcompany.co.nz) establishes strong online brand identity.
It also allows you to set up email addresses specific to your
own company - email being the most common way to communicate efficiently
and professionally with the rest of the world